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PRCA MENADubai-based Gambit Communications has emerged as the winner of the PRCA MENA Young Lions PR Competition 2026, earning the opportunity to represent the MENA region at the prestigious Cannes Lions International Festival of Creativity
Dubai-based Gambit Communications secured first place in the PRCA MENA Young Lions PR Competition 2026, with team members Alaa Arnaout and Jana Bunni impressing judges through their strategic thinking, creativity, and execution under pressure. The competition brought together 27 teams from across the region, challenging participants to develop a fully integrated PR campaign within 24 hours based on a live brief in partnership with Smart Life Foundation. Following a rigorous judging process led by senior communications professionals, Gambit Communications was selected to represent the MENA region at the upcoming Cannes Lions International Festival of Creativity, highlighting the growing strength and global potential of regional PR talent.